WHERE HEALTHFUL LIVING BEGINS

Client:

Hancock Health

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Agency:

Well Done Marketing

WHAT I DID:

1. Positioning & messaging

2. Campaign concept & strategy

3. Web and promotional writing

4. Video scripting & production

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In September 2019, Hancock Health opened Gateway, a new campus at I-70 and Mount Comfort Road, just minutes east of Indianapolis. Hancock sees Gateway as a center for healthful living to anchor a growing area of Hancock County. The first phase of Gateway is a combined lab and imaging facility and immediate care center designed for people with high-deductible health plans.

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We created an aspirational brand grounded by charming handmade art by paper artist Christina Record. I wrote and produced a series of animated ads featuring her characters and backgrounds, and produced a longer video to introduce the project to the community. The multiplatform campaign steers prospective patients to the bright and easy-to-use Gateway website.