MAKING HEALTH POSSIBLE

WHAT I DID:

1. Campaign concept

2. Content creation & management

3. Video writing & production

4. Health magazine content

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Hancock Health serves Hancock County, Indiana, and adjacent communities, including the western suburbs of Indianapolis. To help Hancock reach potential patients, we launched Health Possible in the spring of 2017: a content-focused campaign promoting fun, easy-to-digest health information and preventive health habits.

With nearly 50 blog posts per year, a suite of quirky, original videos, and a biannual magazine delivered to every Hancock County resident, this has been a big campaign with an ambitious and worthwhile goal: to make Hancock County the healthiest in all of Indiana.

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The campaign's success in winning new audiences for Hancock Health prompted a campaign refresh and expansion—to roll out at the beginning of 2020. To start things off on a rousing and inspirational note, I wrote a campaign manifesto and produced a video to bring patients, staff, and the entire community on board.