HEALTHCARE
CHANGES
ARE
COMING

Client:

Great Lakes Practice

Transformation Network

​

Agency:

Well Done Marketing

WHAT I DID:

1. Positioning & messaging

2. Writing

3. Video production

​

Great Lakes Practice Transformation Network (GLPTN) works across five states to help more than 15,000 clinicians prepare for nationwide changes to healthcare compensation systems and value-based care. In other words: "Changes are coming. Coming fast."

GLPTN needed messaging that explains to health care practices what is happening and how GLPTN can guide them every step of the way. How do you make hundreds of pages of Centers for Medicare and Medicaid policy palatable? I wrote and produced a lively explainer video to make the case.