LOOKING

BACK TO

MOVE

FORWARD

WHAT I DID:​

1. Web writing

2. Video production

3. Social ads

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Lumina Foundation's goal is to make learning beyond high school available for all. As part of their work in higher education policy, Lumina created a series of films documenting the evolution of Federal student aid—from its origins in post-war America to the present day.

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To get student aid policy experts and others to see the films, we created a microsite exploring the complex timelines and compelling statistics involved in shaping student aid policy as we know it today. We also produced a video trailer and social ads to promote the film to Lumina's nationwide network of followers—with great success. In just two months, Lumina saw more than four million impressions, a one-third increase in series YouTube views, and more than seven thousand visitors who spent an average of over four minutes on the site.