WE ARE BRAIN AND SPINE

WHAT I DID:​

1. TV ad writing

2. Video production

3. Patient story videos

4. Web writing

5. Print ads

​

Goodman Campbell Brain and Spine is an independent team of adult and pediatric neurosurgeons, interventional neuroradiologists, and pain management specialists. They're America's most accomplished and progressive brain and spine team, right here in Indianapolis.

​

Our multiplatform campaign drew on interviews with dozens of satisfied patients to select four campaign representatives. We filmed patients at their homes and in their element to show the full extent of the lives regained—thanks to the diligence and care of these expert physicians.

​

In addition to driving traffic to their newly redesigned website, the campaign won industry recognition in the form of Telly and Aster awards for both the TV ads and the patient story videos.